http://brandandmarket.com/11-crucial-criteria-to-creating-a-better-brand/ Branding and marketing information for business professionals Sat, 04 Feb 2012 12:04:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://brandandmarket.com/11-crucial-criteria-to-creating-a-better-brand/comment-page-1/#comment-2096 Davis Sun, 26 Oct 2008 14:41:49 +0000 http://brandandmarket.com/?p=815#comment-2096 Relevancy is probably the missing keyword here. Like Rebecca said if it isn't something the target can identifiy with as either a desire or a need they won't pay attention. Relevancy is probably the missing keyword here. Like Rebecca said if it isn’t something the target can identifiy with as either a desire or a need they won’t pay attention.

]]> http://brandandmarket.com/11-crucial-criteria-to-creating-a-better-brand/comment-page-1/#comment-2090 Chris Brown Fri, 24 Oct 2008 11:47:52 +0000 http://brandandmarket.com/?p=815#comment-2090 Rebecca: Relevancy is certainly important! If it doesn't matter to the target market, no amount of clever messaging and strategic promotional delivery will help. Thanks for contributing to the conversation! Chris Rebecca:
Relevancy is certainly important! If it doesn’t matter to the target market, no amount of clever messaging and strategic promotional delivery will help.
Thanks for contributing to the conversation!
Chris

]]> http://brandandmarket.com/11-crucial-criteria-to-creating-a-better-brand/comment-page-1/#comment-2085 Rebecca Atkinson (Muller) Thu, 23 Oct 2008 02:37:28 +0000 http://brandandmarket.com/?p=815#comment-2085 I feel that relevancy is definitely a term that's missing here. Sure it kind of goes with targeting and segmentation, but you can do those things and still not be relevant. I feel that relevancy is definitely a term that’s missing here. Sure it kind of goes with targeting and segmentation, but you can do those things and still not be relevant.

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