Dan Schawbel, of the Personal Branding blog, has written a new book, Me 2.0: Build a Powerful Brand to Achieve Career Success, published by Kaplan.
According to Dan, Me 2.0 teaches people how to use social media tools for personal brand building and is the first book of this kind written for the millennials generation. In the down economy, this book will bring both hope and inspiration to the reader, and will serve as a resource that will help guide them to career success.
I am highlighting this book because I think it will especially benefit the readers who may be trying to market their consulting services online or trying to brand and market their job skills.
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Chris, interestingly I’m also writing on creating brands, as you focused on today, and stopped by to get your “branding” to use as an example in my blog. :-)