From the monthly archives:

December 2006

Positioning the Brand — knowing what to throw away and what to keep

by Chris Brown on Sunday, December 31, 2006

New Marketing BuzzWord: Branding turns into Bonding

by Chris Brown on Saturday, December 30, 2006

Rebranding: The PC Fights Back…

by Chris Brown on Friday, December 29, 2006

The New Water Cooler — or Why Do I Need a Blog?

by Chris Brown on Friday, December 29, 2006

Spelling out a Brand with your 800 number? Not on a PDA Phone!

by Chris Brown on Thursday, December 28, 2006

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