Comments on: 5 Tips for Getting Testimonials to Build Referrals http://brandandmarket.com/5-tips-for-getting-testimonials-to-build-referrals/ Branding and marketing information for business professionals Sat, 04 Feb 2012 12:04:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: sudha http://brandandmarket.com/5-tips-for-getting-testimonials-to-build-referrals/comment-page-1/#comment-18636 sudha Tue, 04 Oct 2011 12:03:36 +0000 http://brandandmarket.com/?p=30#comment-18636 A great customer testimonial demonstrates your company’s value and why someone hired/purchased from you. Beyond showing that your customer is happy, the testimony explains their problem or pain point in some detail as well as the impact or opportunity cost of not solving it. Ideally the testimonial is persuasive to your best prospect; they identify with the situation and are compelled to reach for the phone or fill out that “contact me” form on your website. A great customer testimonial demonstrates your company’s value and why someone hired/purchased from you. Beyond showing that your customer is happy, the testimony explains their problem or pain point in some detail as well as the impact or opportunity cost of not solving it. Ideally the testimonial is persuasive to your best prospect; they identify with the situation and are compelled to reach for the phone or fill out that “contact me” form on your website.

]]> By: Chris Brown http://brandandmarket.com/5-tips-for-getting-testimonials-to-build-referrals/comment-page-1/#comment-2216 Chris Brown Tue, 25 Nov 2008 16:09:10 +0000 http://brandandmarket.com/?p=30#comment-2216 A.C. Yes, survey's work well. I like to ask if the person would let us use their comments to promote our work as well. Thank you for commenting! Chris A.C.
Yes, survey’s work well. I like to ask if the person would let us use their comments to promote our work as well.
Thank you for commenting!
Chris

]]> By: A.C. http://brandandmarket.com/5-tips-for-getting-testimonials-to-build-referrals/comment-page-1/#comment-2214 A.C. Mon, 24 Nov 2008 21:53:43 +0000 http://brandandmarket.com/?p=30#comment-2214 Thx Chris, great post. One thing that I do is use a survey for clients to give us a grade on our work, and ask two questions near the end: 1. Have you found excellent value in our work? 2. Will you be mentioning our name and our work to others that you care about? Both have worked very well and have produced referrals. Thx for your great post! Thx Chris, great post. One thing that I do is use a survey for clients to give us a grade on our work, and ask two questions near the end:

1. Have you found excellent value in our work?
2. Will you be mentioning our name and our work to others that you care about?

Both have worked very well and have produced referrals.

Thx for your great post!

]]> By: Norina http://brandandmarket.com/5-tips-for-getting-testimonials-to-build-referrals/comment-page-1/#comment-2019 Norina Wed, 24 Sep 2008 19:42:26 +0000 http://brandandmarket.com/?p=30#comment-2019 So I launch my product, and now I am getting feedback with letters & testimonials. Now what do I do with them? Post them on a board for consumers in the showroom?. Add it on my website? Do I need permission to post them publicly? So I launch my product, and now I am getting feedback with letters & testimonials. Now what do I do with them? Post them on a board for consumers in the showroom?. Add it on my website? Do I need permission to post them publicly?

]]> By: Don’t take our word for it… (from Business Marketing Online) http://brandandmarket.com/5-tips-for-getting-testimonials-to-build-referrals/comment-page-1/#comment-1855 Don’t take our word for it… (from Business Marketing Online) Tue, 05 Aug 2008 11:46:55 +0000 http://brandandmarket.com/?p=30#comment-1855 [...] printed promotional material. But getting them can often be a chore. A nice article called 5 Tips for Getting Testimonials to Build Referrals on the Branding & Marketing blog will give you an idea or two about how to go about it. [...] [...] printed promotional material. But getting them can often be a chore. A nice article called 5 Tips for Getting Testimonials to Build Referrals on the Branding & Marketing blog will give you an idea or two about how to go about it. [...]

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