Comments on: 52 Answers to “What’s the Difference Between Sales and Marketing?” http://brandandmarket.com/52-answers-to-whats-the-difference-between-sales-and-marketing/ Branding and marketing information for business professionals Sat, 04 Feb 2012 12:04:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brian McRae http://brandandmarket.com/52-answers-to-whats-the-difference-between-sales-and-marketing/comment-page-1/#comment-2075 Brian McRae Fri, 17 Oct 2008 17:39:12 +0000 http://brandandmarket.com/?p=811#comment-2075 Hello Chris - You have asked a wonderful question, and I wish I would have seen it on LinkedIn. In my opinion, the primary function of marketing is generating high quality leads for sales. Other activities such as branding, website design/implementation, etc have the purpose of generating awareness and interest, but that ultimately translates directly into lead generation. The primary function of sales is to take these leads and drive deal closure. In fact, I would argue that the ONLY function of sales is attaining or exceeding quota. That said, I also believe it is crucial for Marketing and Sales to partner closely together. That relationship is often contentious and driven by business objectives that are not aligned. At my company, sales and marketing both are held accountable and compensated for driving revenue. This means Marketing is extremely invested in providing Sales with the leads we need to close as much business as possible. Hello Chris –

You have asked a wonderful question, and I wish I would have seen it on LinkedIn. In my opinion, the primary function of marketing is generating high quality leads for sales. Other activities such as branding, website design/implementation, etc have the purpose of generating awareness and interest, but that ultimately translates directly into lead generation.

The primary function of sales is to take these leads and drive deal closure. In fact, I would argue that the ONLY function of sales is attaining or exceeding quota.

That said, I also believe it is crucial for Marketing and Sales to partner closely together. That relationship is often contentious and driven by business objectives that are not aligned. At my company, sales and marketing both are held accountable and compensated for driving revenue. This means Marketing is extremely invested in providing Sales with the leads we need to close as much business as possible.

]]> By: rogier van der veen http://brandandmarket.com/52-answers-to-whats-the-difference-between-sales-and-marketing/comment-page-1/#comment-2072 rogier van der veen Thu, 16 Oct 2008 11:53:46 +0000 http://brandandmarket.com/?p=811#comment-2072 Maybe a bit to late, but in my opinion: Sales goes for the Head Marketing goes for the Heart Tried to post it on Linkedin as well, but failed there :( Maybe a bit to late, but in my opinion:

Sales goes for the Head
Marketing goes for the Heart

Tried to post it on Linkedin as well, but failed there :(

]]>