Comments on: An Example of 7 Best Practices on How to Market Your Business with a Video Testimonial http://brandandmarket.com/an-example-of-7-best-practices-on-how-to-market-your-business-with-a-video-testimonial/ Branding and marketing information for business professionals Sat, 04 Feb 2012 12:04:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Windschitl http://brandandmarket.com/an-example-of-7-best-practices-on-how-to-market-your-business-with-a-video-testimonial/comment-page-1/#comment-9525 John Windschitl Tue, 21 Jul 2009 01:49:34 +0000 http://brandandmarket.com/?p=2016#comment-9525 Very nicely done. A nice variety of testimonials with people speaking from the heart. The only suggestion is to take it up another notch with more creative lighting and a different background for each person. Even if your shooting options are limited, a different angle or an office plant in the background helps break the monotony of all the testimonials being shot in the same place. The flat lighting from the side throws a harsh and uncomplimentary shadow to the other side of the face. It also makes your subject look heavier and older than they really are. On some subjects, it makes it look like they have a double chin. Standard 3-point video lighting would provide a softer look, help eliminate shadows, and separate your subject from the flat and boring backgrounds. It would also bring out more sparkle in the eyes, which would help add emotion to the message. On several of the testimonials, the subject is looking so far off camera we almost lose the other eye. Remember, the eyes are the window to the soul. The interviewer should be seated right next to the camera so we see more of the subject's face. Finally, be careful with framing. The men are cropped so tight they almost have the tops of their heads cut off. that video guy would be more than glad to help with complimentary and effective head-and-shoulders shots for your next video production. Very nicely done. A nice variety of testimonials with people speaking from the heart.

The only suggestion is to take it up another notch with more creative lighting and a different background for each person. Even if your shooting options are limited, a different angle or an office plant in the background helps break the monotony of all the testimonials being shot in the same place.

The flat lighting from the side throws a harsh and uncomplimentary shadow to the other side of the face. It also makes your subject look heavier and older than they really are. On some subjects, it makes it look like they have a double chin.

Standard 3-point video lighting would provide a softer look, help eliminate shadows, and separate your subject from the flat and boring backgrounds. It would also bring out more sparkle in the eyes, which would help add emotion to the message. On several of the testimonials, the subject is looking so far off camera we almost lose the other eye. Remember, the eyes are the window to the soul. The interviewer should be seated right next to the camera so we see more of the subject’s face.

Finally, be careful with framing. The men are cropped so tight they almost have the tops of their heads cut off. that video guy would be more than glad to help with complimentary and effective head-and-shoulders shots for your next video production.

]]> By: Drew McLellan http://brandandmarket.com/an-example-of-7-best-practices-on-how-to-market-your-business-with-a-video-testimonial/comment-page-1/#comment-9511 Drew McLellan Mon, 13 Jul 2009 12:37:57 +0000 http://brandandmarket.com/?p=2016#comment-9511 Thanks for the kudos, Chris. With today's technology, our video was fun, easy and cost effective to do. And an added bonus -- the clients loved being asked! Drew Thanks for the kudos, Chris. With today’s technology, our video was fun, easy and cost effective to do.

And an added bonus — the clients loved being asked!

Drew

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