Telling your story helps to separate you from the rest of the herd.Â
I suppose it’s no surprise to find an article about branding your farm, telling and marketing the story aspect of your agricultural production rather than relying on commodity pricing, since I believe that “branding” got it’s name from branding cattle.  If you market a premium product, you may want to read this interesting marketing article from the cattle network written by Dan Frobose of Ohio State.
It reminded me about a conversation from yesterday during a wonderful celebration lunch. We were celebrating with Pat McKay’s business associates (she’s owner of an insurance agency that specializes in insuring commercial embroydery business and non-profit organizations), and while we were congratulating her on 15 years of business, we were also talking about the economy.
Someone asked how will high end, expensive businesses like Alpaca Farms make it during the economic downturn? There are strategies to keep afloat, even during tough economic times.
If you are marketing a premium priced product like alpacas or the wonderful products made from alpaca wool, I would recommend reading everything that Julie Wassom has published and written on the subject of marketing an Alpaca Farm. She’s a marketing expert and an alpaca owner.  Although I don’t have any livestock to market, I have learned a lot from her newsletters, articles and ideas.
{ 2 comments… read them below or add one }
I agree completely. A good brand will allow you to charge more for your products. People trust someone that looks like they know what they are doing.
Donald:
Building trust on line is one of the more difficult things to do without some sort of branding strategy.
Strong branding communicates… and so does weak branding.
Thanks for commenting.