Comments on: Branding vs Marketing. PR vs Marketing. Sales vs Marketing.

By: Three Ways To Get New clients (or not) | Marketing, Public Relations and Social Media Blog | Atlanta, GA

Wed, 17 Feb 2010 20:34:53 +0000

[...] publicity campaign can generate great clip numbers, but if there’s no strategy to tie the PR back to marketing back to sales and the bottom line it won’t matter. Bad products, concepts, timing, bad clients, can hurt even [...]

By: Chris Brown

Chris Brown — Sun, 17 May 2009 14:48:49 +0000

Tanya:
Thanks for the comment. Of course I agree with you!

Hey, I went to your website… love your photo gallery!
Chris

By: Tanya Van Kirk

Tanya Van Kirk — Wed, 06 May 2009 20:39:07 +0000

Chris,

It looks like I’m a little late in finding your post, but I couldn’t agree more with your take on the marketing/PR issue here.

After 14 years in the industry – primarily for magazine publishers, I know that every good marketing plan MUST consider and incorporate: sales, customer service, direct marketing, collateral, design, public relations, e-marketing, social networking and events.

If you’re only concerning yourself with PR, then you aren’t considering the affect that sales efforts or direct marketing campaigns may be having on the company’s overall strategy. If we all agree that this is true, then how can PR or direct mail or social networking ever be anything more than a subset of marketing?

By: Norma Rist

Norma Rist — Mon, 11 Aug 2008 17:29:32 +0000

I think they are often combined under one person in a small company; but they are very different activities. Marketing is everything that tells your target prospect about the distinct improvement your product or service could provide. Sales is talking with a target prospect about the benefits of your product or service that fit her or his needs.

By: Paul Simister

Paul Simister — Mon, 11 Aug 2008 07:49:37 +0000

Excellent article.

Marketing is a much misunderstood term but I much prefer the all embracing approach which you are taking.