Comments on: Build a Fence around Your Business

By: Chris Brown

Chris Brown — Tue, 01 Apr 2008 10:54:03 +0000

Leigh – Maybe most corporate bloggers are using this as a lead generation tool. To me, blogging is more about conversation than conversion.

By: Chris Brown

Chris Brown — Tue, 01 Apr 2008 10:52:50 +0000

Ben – you’re so right… company’s need to focus on the value they provide, not what they make & do. It’s the benefits vs just features.

Phil – Finding a niche that makes sense for a business can be harder than it seems. The owner may see the business one way, the employees another… and the customers… well, they are really the ones who count, right? Being genuine isn’t enough. Being focused matters.

By: Phil Darby

Phil Darby — Mon, 31 Mar 2008 16:58:44 +0000

Ben’s “question” is just a definition of “marketing” and too many people who call themselves marketers don’t get this. Overall though Chris, what you are talking about here is creating a brand model and understanding that brands are like people and nobody is universally loved. You get the friends/customers you deserve by being the genuine article.

By: Ben

Ben — Tue, 25 Mar 2008 21:21:01 +0000

Great read. Expanding on it further, we have a motto that we ask in our company: How can you use the resources that you have to provide the best possible value to the customer? That really gets you moving toward directions where you can be the greatest asset to your customers.

By: fingertalks

fingertalks — Sun, 23 Mar 2008 20:32:10 +0000

hi chris,

thanks for swinging by my blog, and for leaving a comment.

it’s important to differentiate our unique selling proposition (USP) – in corporate blogging, and in using blogs as a marketing tool, it is important that our write ups cater to a certain niche – something that people would define with and would lead them as regular readers.

in creating a blog niche, putting a tagline is helpful as well to determine the USP…the tagline is something that catches an online visitor’s attention in a split second.