Getting a prospect to move along the stairs from being aware of your company, knowing your products/services, matching a need they have to a product/service you provide and then overcoming any objections is where marketing and sales blend.
I think a crucial step in this whole process is the call to action. It clearly tells the prospect what the next step is and what to do.
Here are some phrases that you should incorporate into your website, direct mail or sales presentations:
- Call today
- For more information, contact
- Find out how
- Send an email to me
- Visit www…
- Click here to request a quote
Other posts about “Call to Action” thoughts:
- Direct Mail Response – what’s the expectation?
- Call to Action – Calls that Work!
{ 2 comments… read them below or add one }
Great post with really vital information. Getting customers moving down the line from being cold prospects to become raving customers is a continual process that needs to be put into play from the very start of your business.
I use a tool called Glyphius to help me out with the text of my call’s to action. It is amazing what slight differences in your call to action can make to overall response.
While your list is a great start, I’ve found that using market/niche specific language in your call to action can have a huge impact, as can names/
For example:
Click here to start learning (in education)
or
Call Jenny Today & Lose Weight Tomorrow (weight loss)
Thanks for the great info. It really is important.
Eric
Eric:
Those are great suggestions. I really like the active voice you’ve used on the calls to action.
Chris