Consistency: One Key to Strong Branding
by Chris Brown on Saturday, January 27, 2007
Great post on branding from Akira Media out of Wilmington, North Carolina on the importance of Consistency in Branding. These points make sense when you’re working on your first marketing campaign or preparing your 2nd or 3rd rebranding effort:
- Put Your Logo on Everything If you don’t have a good logo, then get one and put it on everything.
- Include your Slogan Personally, I see slogans as optional (they can become a bit over-the-top), but if you have it then use it.
- Be consistent with Color When you think McDonalds, you think Red & Yellow because they use it everywhere. Consistency in color use is a key ingredient to making yourself instantly recognizable.
- Don’t use every font that you have Really, just don’t. Two at the most are good and they should look good with your logo (Comic Sans looks good with nothing). No more than three font sizes per project and absolutely no cutesy Microsoft font effects unless you have a very good reason for them.
- Repeat use of the same design elements Shapes, lines, balance… all of these need to be consistent through out your materials.
The key here is consistency. Be consistent with what you are doing. Don’t look at it as limitations that are stifiling your creativity. Any good designer will tell you that limits actually force you to be more creative. Your goal is to put the same face out there for customers to recognize & associate with you. The number one way for them to make that association is by repeating it with everything you do.
Technorati Tags: Marketing, Rebranding, Branding
Great post on branding from Akira Media out of Wilmington, North Carolina on the importance of Consistency in Branding. These points make sense when you’re working on your first marketing campaign or preparing your 2nd or 3rd rebranding effort:
