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	<title>Comments on: Creating Your Mission Statement: Personal? Professional?</title>
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	<link>http://brandandmarket.com/creating-your-mission-statement-personal-professional/</link>
	<description>Branding and marketing information for business professionals</description>
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		<title>By: Discover</title>
		<link>http://brandandmarket.com/creating-your-mission-statement-personal-professional/comment-page-1/#comment-1521</link>
		<dc:creator>Discover</dc:creator>
		<pubDate>Thu, 22 May 2008 10:11:47 +0000</pubDate>
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		<description>I was searching for &#039;Discover Ohio&#039; at google and found your post named &#039;Creating Your Mission Statement: Personal? Professional?&#039; in search results. Not very relevant result, but still interesting to read.</description>
		<content:encoded><![CDATA[<p>I was searching for &#8216;Discover Ohio&#8217; at google and found your post named &#8216;Creating Your Mission Statement: Personal? Professional?&#8217; in search results. Not very relevant result, but still interesting to read.</p>
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	<item>
		<title>By: Outstanding Club &#187; Group Writing Contest Winners Announcement</title>
		<link>http://brandandmarket.com/creating-your-mission-statement-personal-professional/comment-page-1/#comment-1514</link>
		<dc:creator>Outstanding Club &#187; Group Writing Contest Winners Announcement</dc:creator>
		<pubDate>Tue, 20 May 2008 15:41:47 +0000</pubDate>
		<guid isPermaLink="false">http://brandandmarket.com/creating-your-mission-statement-personal-professional/#comment-1514</guid>
		<description>[...] Chris Brown votes for Rob Jensen and Jake Dahn [...]</description>
		<content:encoded><![CDATA[<p>[...] Chris Brown votes for Rob Jensen and Jake Dahn [...]</p>
]]></content:encoded>
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	<item>
		<title>By: The Marketing Guy Who Drives Sales</title>
		<link>http://brandandmarket.com/creating-your-mission-statement-personal-professional/comment-page-1/#comment-1458</link>
		<dc:creator>The Marketing Guy Who Drives Sales</dc:creator>
		<pubDate>Wed, 14 May 2008 12:16:39 +0000</pubDate>
		<guid isPermaLink="false">http://brandandmarket.com/creating-your-mission-statement-personal-professional/#comment-1458</guid>
		<description>Chris, 

I went through this exercise a few years ago and &lt;a href=&quot;http://www.davedolak.com/mission.htm&quot; rel=&quot;nofollow&quot;&gt;this was the outcome&lt;/a&gt;.  Now that I have defined it, I find that it truly does help guide decisions and actions.

Keep up the great blogging.
-Dave</description>
		<content:encoded><![CDATA[<p>Chris, </p>
<p>I went through this exercise a few years ago and <a href="http://www.davedolak.com/mission.htm" rel="nofollow">this was the outcome</a>.  Now that I have defined it, I find that it truly does help guide decisions and actions.</p>
<p>Keep up the great blogging.<br />
-Dave</p>
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	<item>
		<title>By: Easton Ellsworth</title>
		<link>http://brandandmarket.com/creating-your-mission-statement-personal-professional/comment-page-1/#comment-1453</link>
		<dc:creator>Easton Ellsworth</dc:creator>
		<pubDate>Mon, 12 May 2008 15:53:53 +0000</pubDate>
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		<description>Great thoughts, Chris, thanks. I have some thinking to do. :)</description>
		<content:encoded><![CDATA[<p>Great thoughts, Chris, thanks. I have some thinking to do. :)</p>
]]></content:encoded>
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	<item>
		<title>By: Barbara Bix</title>
		<link>http://brandandmarket.com/creating-your-mission-statement-personal-professional/comment-page-1/#comment-1415</link>
		<dc:creator>Barbara Bix</dc:creator>
		<pubDate>Thu, 08 May 2008 16:16:39 +0000</pubDate>
		<guid isPermaLink="false">http://brandandmarket.com/creating-your-mission-statement-personal-professional/#comment-1415</guid>
		<description>It&#039;s taken me  years to craft my mission statement and it has gone through many iterations.  Now, it&#039;s &quot;I help my clients shorten the sales cycle by making it easy for their clients to buy from them.&quot;  My website then walks prospective clients through the steps I use to fulfill this promise including how we:  pinpoint their most promising prospects, determine exactly what features are most important to them, find out who they involve in the buying decision, what information each of these individuals needs to approve a purchase, and where they go to get dependable information.  Then, it describes how we apply all that we learn to make the most of my clients&#039; resources and ensure that all marketing activities yield a high ROI.</description>
		<content:encoded><![CDATA[<p>It&#8217;s taken me  years to craft my mission statement and it has gone through many iterations.  Now, it&#8217;s &#8220;I help my clients shorten the sales cycle by making it easy for their clients to buy from them.&#8221;  My website then walks prospective clients through the steps I use to fulfill this promise including how we:  pinpoint their most promising prospects, determine exactly what features are most important to them, find out who they involve in the buying decision, what information each of these individuals needs to approve a purchase, and where they go to get dependable information.  Then, it describes how we apply all that we learn to make the most of my clients&#8217; resources and ensure that all marketing activities yield a high ROI.</p>
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