Comments on: Getting a Stronger Return On Your Marketing Investment http://brandandmarket.com/getting-a-stronger-return-on-your-marketing-investment/ Branding and marketing information for business professionals Sat, 04 Feb 2012 12:04:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Business Personal Marketing Plan http://brandandmarket.com/getting-a-stronger-return-on-your-marketing-investment/comment-page-1/#comment-1513 Business Personal Marketing Plan Tue, 20 May 2008 06:53:17 +0000 http://brandandmarket.com/getting-a-stronger-return-on-your-marketing-investment/#comment-1513 I found your blog via Google while searching for business personal marketing plan and your post regarding Getting a Stronger Return On Your Marketing Investment looks very interesting to me. Just wanted to drop you a quick note to say thank you for a great resource.There is nothing else like your site on the net today. My friends are just going to love this site once I let them know about it. I found your blog via Google while searching for business personal marketing plan and your post regarding Getting a Stronger Return On Your Marketing Investment looks very interesting to me. Just wanted to drop you a quick note to say thank you for a great resource.There is nothing else like your site on the net today. My friends are just going to love this site once I let them know about it.

]]> By: Marketing Funding Challenge: How Much Can You "Find" in Two Hours? | wiredPRworks http://brandandmarket.com/getting-a-stronger-return-on-your-marketing-investment/comment-page-1/#comment-1456 Marketing Funding Challenge: How Much Can You "Find" in Two Hours? | wiredPRworks Mon, 12 May 2008 20:20:54 +0000 http://brandandmarket.com/getting-a-stronger-return-on-your-marketing-investment/#comment-1456 [...] A few days ago I wrote about how to find marketing funding. Thanks to Chris Brown for picking it up and writing a great piece that tells you how to get a stronger return on your investment. Chris compares advertising to public relations.  [...] [...] A few days ago I wrote about how to find marketing funding. Thanks to Chris Brown for picking it up and writing a great piece that tells you how to get a stronger return on your investment. Chris compares advertising to public relations.  [...]

]]> By: Atif Khan http://brandandmarket.com/getting-a-stronger-return-on-your-marketing-investment/comment-page-1/#comment-1361 Atif Khan Wed, 23 Apr 2008 18:05:33 +0000 http://brandandmarket.com/getting-a-stronger-return-on-your-marketing-investment/#comment-1361 How about BTL activity. If you have some good brand activation going on, not only does it boost sales, with the right idea and execution it will also build brand equity? Chris, your comments? How about BTL activity.

If you have some good brand activation going on, not only does it boost sales, with the right idea and execution it will also build brand equity?

Chris, your comments?

]]> By: Barbara Rozgonyi http://brandandmarket.com/getting-a-stronger-return-on-your-marketing-investment/comment-page-1/#comment-1336 Barbara Rozgonyi Mon, 21 Apr 2008 21:33:03 +0000 http://brandandmarket.com/getting-a-stronger-return-on-your-marketing-investment/#comment-1336 Chris: Thanks for the mention! Like the way you pulled out ads versus PR. When I do workshops, I find that many business owners prefer ads because they know more about how advertising works than how PR performs. And, let's face it, sometimes you need a PR pro to not only help you tell your story, but also to help you get the word out. I like to teach people how to tell their own stories so they make news and a lasting impression. RE: budgets - the post you referred to inspired me to dig around and trim excess costs, in about 2 hours I found over $900 - and content for another post. Looking forward to talking more at SOBCon! Barbara, @wiredprworks on Twitter Chris:
Thanks for the mention!
Like the way you pulled out ads versus PR. When I do workshops, I find that many business owners prefer ads because they know more about how advertising works than how PR performs.
And, let’s face it, sometimes you need a PR pro to not only help you tell your story, but also to help you get the word out. I like to teach people how to tell their own stories so they make news and a lasting impression.
RE: budgets – the post you referred to inspired me to dig around and trim excess costs, in about 2 hours I found over $900 – and content for another post.
Looking forward to talking more at SOBCon!
Barbara, @wiredprworks on Twitter

]]> By: Allen Taylor http://brandandmarket.com/getting-a-stronger-return-on-your-marketing-investment/comment-page-1/#comment-1325 Allen Taylor Sun, 20 Apr 2008 11:34:04 +0000 http://brandandmarket.com/getting-a-stronger-return-on-your-marketing-investment/#comment-1325 Nice writing. You are on my RSS reader now so I can read more from you down the road. Allen Taylor Nice writing. You are on my RSS reader now so I can read more from you down the road.

Allen Taylor

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