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	<title>Comments on: Giving and Getting References, Testimonials and Referrals</title>
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		<title>By: Twitter Trackbacks for Giving and Getting References, Testimonials and Referrals &#124; Branding and Marketing [brandandmarket.com] on Topsy.com</title>
		<link>http://brandandmarket.com/giving-and-getting-references-testimonials-and-referrals/comment-page-1/#comment-9681</link>
		<dc:creator>Twitter Trackbacks for Giving and Getting References, Testimonials and Referrals &#124; Branding and Marketing [brandandmarket.com] on Topsy.com</dc:creator>
		<pubDate>Mon, 31 Aug 2009 02:50:31 +0000</pubDate>
		<guid isPermaLink="false">http://brandandmarket.com/?p=1234#comment-9681</guid>
		<description>[...] Giving and Getting References, Testimonials and Referrals &#124; Branding and Marketing  brandandmarket.com/giving-and-getting-references-testimonials-and-referrals &#8211; view page &#8211; cached  We know that referrals, references and testimonials help open doors and close business. Using someone&#039;s experience, framed in their own words, to help &#8212; From the page [...]</description>
		<content:encoded><![CDATA[<p>[...] Giving and Getting References, Testimonials and Referrals | Branding and Marketing  brandandmarket.com/giving-and-getting-references-testimonials-and-referrals &ndash; view page &ndash; cached  We know that referrals, references and testimonials help open doors and close business. Using someone&#39;s experience, framed in their own words, to help &mdash; From the page [...]</p>
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		<title>By: Giving and Getting References, Testimonials and Referrals &#124; linkfeedr</title>
		<link>http://brandandmarket.com/giving-and-getting-references-testimonials-and-referrals/comment-page-1/#comment-9064</link>
		<dc:creator>Giving and Getting References, Testimonials and Referrals &#124; linkfeedr</dc:creator>
		<pubDate>Sun, 12 Apr 2009 19:30:52 +0000</pubDate>
		<guid isPermaLink="false">http://brandandmarket.com/?p=1234#comment-9064</guid>
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	<item>
		<title>By: Chris Brown</title>
		<link>http://brandandmarket.com/giving-and-getting-references-testimonials-and-referrals/comment-page-1/#comment-8086</link>
		<dc:creator>Chris Brown</dc:creator>
		<pubDate>Sun, 22 Mar 2009 12:09:12 +0000</pubDate>
		<guid isPermaLink="false">http://brandandmarket.com/?p=1234#comment-8086</guid>
		<description>Jeanne: 
You are so right!  &quot;Friend&quot; &quot;Business Associate&quot; is too generic.  Much like just the word testimonial is too vague, suggesting categories really helps people to visualize.  Good Point!!  
Thanks!
Chris</description>
		<content:encoded><![CDATA[<p>Jeanne:<br />
You are so right!  &#8220;Friend&#8221; &#8220;Business Associate&#8221; is too generic.  Much like just the word testimonial is too vague, suggesting categories really helps people to visualize.  Good Point!!<br />
Thanks!<br />
Chris</p>
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	<item>
		<title>By: Chris Brown</title>
		<link>http://brandandmarket.com/giving-and-getting-references-testimonials-and-referrals/comment-page-1/#comment-8085</link>
		<dc:creator>Chris Brown</dc:creator>
		<pubDate>Sun, 22 Mar 2009 12:08:55 +0000</pubDate>
		<guid isPermaLink="false">http://brandandmarket.com/?p=1234#comment-8085</guid>
		<description>Clayton: 
Thanks so much for posting the link to the podcast.  I&#039;m going to put it on my ipod today to listen to as I do my walking.  
Thanks!!  Chris</description>
		<content:encoded><![CDATA[<p>Clayton:<br />
Thanks so much for posting the link to the podcast.  I&#8217;m going to put it on my ipod today to listen to as I do my walking.<br />
Thanks!!  Chris</p>
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	<item>
		<title>By: Jeanne Hurlbert</title>
		<link>http://brandandmarket.com/giving-and-getting-references-testimonials-and-referrals/comment-page-1/#comment-8001</link>
		<dc:creator>Jeanne Hurlbert</dc:creator>
		<pubDate>Sat, 21 Mar 2009 16:51:31 +0000</pubDate>
		<guid isPermaLink="false">http://brandandmarket.com/?p=1234#comment-8001</guid>
		<description>Chris,

Awesome information that people can put to work, right away, to deal with this tough economy. Your tips will get results.  I just signed up for your feed!

I love the emphasis on &quot;giving to get,&quot; which is so important in managing and building all our business relationships.

I wanted to add a tip on getting referrals, if I may.  People often ask happy customers to think of a &quot;friend&quot; who might want the product or service, but that term might not bring large numbers of people to mind, because it&#039;s so generic.

Another approach is to ask satisfied customers to think of people they in specific places:  folks they know from professional or business associations; neighbors; people they know in civic or community groups; people they know from their place of worship, etc.

When we &quot;cue&quot; them with these specific contexts, we&#039;re likely to get more of the &quot;pre-qualified prospects&quot; we&#039;re looking for.

Jeanne</description>
		<content:encoded><![CDATA[<p>Chris,</p>
<p>Awesome information that people can put to work, right away, to deal with this tough economy. Your tips will get results.  I just signed up for your feed!</p>
<p>I love the emphasis on &#8220;giving to get,&#8221; which is so important in managing and building all our business relationships.</p>
<p>I wanted to add a tip on getting referrals, if I may.  People often ask happy customers to think of a &#8220;friend&#8221; who might want the product or service, but that term might not bring large numbers of people to mind, because it&#8217;s so generic.</p>
<p>Another approach is to ask satisfied customers to think of people they in specific places:  folks they know from professional or business associations; neighbors; people they know in civic or community groups; people they know from their place of worship, etc.</p>
<p>When we &#8220;cue&#8221; them with these specific contexts, we&#8217;re likely to get more of the &#8220;pre-qualified prospects&#8221; we&#8217;re looking for.</p>
<p>Jeanne</p>
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