Every wonder how many subscribers a blog has? This can be helpful in making decisions in advertising or understanding the marketplace. Measuring subscribers can be one way of measuring how successful the marketing results of a blog are. While it’s important to focus on what your business is doing, I find it helpful to compare to what others are doing as well.
A quick and easy way to figure out how many subscribers a specific blog has, if they run their feeds through the popular Feedburner application from Google, is to use the Feedburner code:
<img src=”http://feeds2.feedburner.com/~fc/FEEDNAME?bg=2856e9 &fg=FFFFFF&anim=0″ height=”26″ width=”88″ style=”border:0″ alt=”" />
Just substitute the word FEEDNAME (leave the ?) with the feed of the blog.
For instance Branding & Marketing’s feed address is:
http://feeds.feedburner.com/BrandingMarketing
So you substitute the word FEEDNAME with BrandingMarketing
and you get the results shown above.
As an example here are the feed stats for a few blogs from my blogroll:
Anita Campbell’s Small Biz Trends: SmallBusinessTrends
Drew’s Marketing Minute: TheMarketingMinute
Ivana Taylor’s DIYMarketers
Of course this only represents the people who have subscribed via Feedburner’s feed. And sometimes Feedburner’s statistics can vary widely. But this can help you get a rough idea of the “circulation” of the online publication.
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