Comments on: If You don’t Research your Market First, You Are Throwing $ Money $ Away

By: Chris Brown

Chris Brown — Sun, 18 Oct 2009 11:06:56 +0000

Jonathan:
I don’t know exactly what they mean by an A, B or C rating, nor could I find any info about it on their website. After I logged into their data base I did find this: http://brandandmarket.com/wp-content/uploads/2009/10/Reference-USA-credit-score-assumptions.bmp

I do know this. Reference USA starts with phone book records, then they standardize addresses and have 200 telephone researchers. So its a compiled list that is phone verified, at least in part.

http://www.referenceusa.com/Static/DataQuality You can learn more here.

Originally when they had my business listed, it was set up that Chris Brown was a guy… I had to contact them to change it to female and it took them about 4 months. So, the information, while plentiful is not infallible! I would also take the credit scores with a grain of salt. It’s a good starting place, but not sure I’d base a go/no-go decision on that column alone.
Chris

By: Jonathan

Jonathan — Wed, 14 Oct 2009 19:21:28 +0000

I’m interested in the Reference USA Credit Rating Scores also. Does anyone have a key/legend for all of them?

Thank you in advance.

Jonathan

By: Elle

Elle — Tue, 08 Sep 2009 13:48:33 +0000

Hi Chris:

Can you tell me how to decipher Reference USA credit rating? How bad is a B rating, etc…

Thanks for your help on this.

Elle J

By: Chris Brown

Chris Brown — Thu, 13 Aug 2009 10:30:04 +0000

Grant,
Thanks for leaving a comment. Sometimes it helps to state the obvious… I’m sure you are already a believer in research!
Chris

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If You don't Research your Market First, You Are Throwing $ Money … — Sun, 09 Aug 2009 22:52:45 +0000

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