Here’s a handle little tool for improving the effectiveness of your press releases. It’s called Press Release Grader and you just copy and paste your press release into the form to get suggested improvements. It will give you word count, number of sentences and links as well as the minimum education needed for effective reading of the release.
It also provides Search Engine Optimization tips.
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This is an excellent resource that I will definitely share with my clients. Press releases are always an area that could use extra resources to help with the process.
Hi Pink Heels –
I’m glad you found it helpful! I’ve found that it is way to easy to write a level that is above the heads of the audience I’m trying to attract. Newspapers are supposed to be written at a middle school level for ease of skimming.
Chris