Luck. Wow, you are so lucky! I wish I had your luck.
How many times do you hear someone say something like that during the day?
It reminds me of a quote I used to have sitting near my desk. Luck is where Preparation meets Opportunity.
I’m not sure if Vince Lombardi or Denzel Washington said that quote… or both were quoting some ancient philosopher! But I do know that it is very true for a marketing program.
Planning if a key function of marketing. Developing a strategy. Putting together a plan. Who is responsible. When is each piece due. What is the intended outcome. Who approves each section. What will be tracked and measured. How do we define success. This type of preparation is the thing that makes a company especially lucky when an opportunity comes along.
What are you doing to prepare your marketing for a great sales opportunity? Will you be ready when opportunity knocks?
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I think my door is broken, I hear no knocking…
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