If you market your brand to working moms, you’ll want to check out this market research study by Scarborough. Mobile Marketing is a key media to reach the valuable working moms demographic that is 21 million strong.
Read the summary about the “Shopping Insights on Today’s Working Mom” September 2009 study here.
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I just saw a Nielsen report the other day that listed mothers as the most active smartphone users, and also most likely to check social networking outlets to influence their purchasing behavior. it is a very unique demographic!