The other day I spoke to a group of business owners about using a blog to help brand and market their business.
I was on the panel with the owner of an insurance agency that specializes in business insurance and a lawyer who specializes in copyright and trademark law. I know I learned a few new things from hearing their talks. I think I was asked to be there to balance out the discussion about what could go wrong. Meanwhile, I wanted to share some of my thoughts and resources that I offered to the group.
What I Wished I Knew from the Beginning
- Blogging is a Marathon. Not a Sprint!
- Build a community with like-minded bloggers.
- Don’t let the technology get in the way of publishing your content.
- Perfection is the enemy of excellence.
- Find your “voice” and let a bit of your personality show through.
- Don’t be try to be anonymous. Transparency is the way to go.
Blogging Resources
National: Media Bloggers Association founded in 2004 by dozens of leading bloggers as a “mutual defense pact” for bloggers facing legal threats. www.mediabloggers.org $25 to belong after taking test. $450 or so for insurance, depending.
Regional Resources: PodCamp or WordCamps: Free or nominal fee. All day Saturday “unconferences” to share info. Some of these sites have links to the PowerPoint or Podcast presentations where you can learn even if you weren’t there live.
• Cleveland : May 1, 2010 www.PodCampCleveland.com
• Columbus: June 19, 2010 www.PodCampOhio.com
• Pittsburgh: September 18 & 19, 2010 www.PodCampPittsburgh.com
• Philadelphia: Oct 2 and 3, 2010 Temple University www.PodCampPhilly.com
• Detroit: October 9 and 10 www.wordcampdetroit.com
• Cincinnati: October 2011 @PodCampCincy twitter and www.podcampCincinnati.com
• Cleveland: Saturday, April 30, 2011 www.PodCampCleveland.com
Locally: Akron Bloggers Community. Meets 4th Thursday of the Month in Stow, Ohio. 9:30 am to 11:00 at Mocha Joe’s Coffee House, Graham Road and Route 91 just off route 8. Join LinkedIn Group to get the monthly reminder and agenda.
Getting started:
Out of the blog fog: Blogging 101 with a podcast and slides on SlideShare.net developed last May for my presentation at first annual Cleveland PodCamp.
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