Marketing Idea: Is Your Product a Good Match for the Official State Product?

by Chris Brown on Tuesday, March 9, 2010

State Toy of Kansas - The Etch-a-Sketch

Do you consider your company’s product “best in class?”

Maybe you want to consider applying to the government in your state to have your product become the “official state insignia” for a product category. Seems to me that even just applying would help give your product extra marketing exposure.

Most states have an official bird, flower and flag, but what about other categories?

The state of Wisconson has an official state motorcycle. Indiana has an official state wine. And the state of Maryland has the official state dessert.

Evidently many states have made milk their official state beverage. Bet that makes the milk council happy.

Most states have an official state song, however my state, Ohio, is the ONLY state to have an official state rock song. Must be because the Rock n Roll Hall of Fame is here in Cleveland.

Does your company brand and market a product that would make a great “official state _____”?

Photo: Flickr Courtesy of Creative Commons Warzauwynn.

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Wednesday, March 10, 2010 at 1:08 pm

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Photo to Canvas Prints Sunday, March 14, 2010 at 9:30 pm

I loved this post so much! I find the details of others’ days and businesses–and the whys behind them–fascinating.

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