Overwhelmed, scared, and pessimistic about future business, many business owners have to develop a marketing strategy in order to survive this economic downturn.
Now that we’ve come to the end of first quarter, it’s time to review your stats for 2009. Leads. Quotes. Closes.
How do they stack up against First Quarter 2008? or percentage wise against the full year 2008?
If you’re feeling like many business owners, (overwhelmed, scared and pessimistic), now is the time to action. Here are 3 tips to help:
1) Reinforce your current customer relationships. Revisit former customers. Both of these groups are much easier to activate into new projects and new orders than brand new customers.
2) Increase your passive marketing efforts: This the way that potential customers find your company when they are looking for someone who has services & products that they want and need. What am I talking about? Search engine optimization. Website landing pages. Blogging. Social media networking and traditional networking.
3) Increase your active marketing efforts: This is the way potential customers are reminded about your products and services. While much of this effort is just “noise”, you have a small percentage chance (2%?) that someone you contact may need your services. Telemarketing. Email blasts. Trade show exhibits.
By using these 3 types of tactics, you’ll be in a great place to capture new market share when the economy turns upward… as well as weathering the storm during 2nd quarter of 2009.
Best of luck with your branding and marketing efforts!
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