Comments on: Marketing with a Rising Tide: Going Green http://brandandmarket.com/marketing-with-a-rising-tide-going-green/ Branding and marketing information for business professionals Sat, 04 Feb 2012 12:04:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chelle Parmele http://brandandmarket.com/marketing-with-a-rising-tide-going-green/comment-page-1/#comment-798 Chelle Parmele Wed, 30 Jan 2008 17:17:29 +0000 http://brandandmarket.com/2008/01/25/marketing-with-a-rising-tide-going-green/#comment-798 Oh, I really hope Green isn't a trend. Wouldn't it be great if it was a lifestyle change that only grew larger from this moment? Is that the granola Oregonian in me talking? ;) One of our current success stories (Cafe Yumm!) is a company who has embraced "green" in their business. I was really impressed by how they look at each choice they make, not only in daily office business but in building materials for their restaurants and ongoing business practices, how best to impact (or not impact) the environment. This has also jazzed me up to go home and re-evaluate all those boxes of "stuff" I'm hanging onto for a rainy day. Oh, I really hope Green isn’t a trend. Wouldn’t it be great if it was a lifestyle change that only grew larger from this moment? Is that the granola Oregonian in me talking? ;)

One of our current success stories (Cafe Yumm!) is a company who has embraced “green” in their business. I was really impressed by how they look at each choice they make, not only in daily office business but in building materials for their restaurants and ongoing business practices, how best to impact (or not impact) the environment.

This has also jazzed me up to go home and re-evaluate all those boxes of “stuff” I’m hanging onto for a rainy day.

]]> By: Chris Brown http://brandandmarket.com/marketing-with-a-rising-tide-going-green/comment-page-1/#comment-797 Chris Brown Sat, 26 Jan 2008 10:34:35 +0000 http://brandandmarket.com/2008/01/25/marketing-with-a-rising-tide-going-green/#comment-797 Jay - I know that marketers like the latest and greatest fad -- remember when everything was "smart" or "user friendly". Just picking a positioning because the positioning is hot is a bad idea -- the product and the entire mindset of the company has to pay it off. "Going green" is a positioning that can really backfire if your company/product/service isn't 100% in that camp. Thanks for taking the time to comment! Chris Jay – I know that marketers like the latest and greatest fad — remember when everything was “smart” or “user friendly”. Just picking a positioning because the positioning is hot is a bad idea — the product and the entire mindset of the company has to pay it off. “Going green” is a positioning that can really backfire if your company/product/service isn’t 100% in that camp.

Thanks for taking the time to comment!
Chris

]]> By: Jay Ehret http://brandandmarket.com/marketing-with-a-rising-tide-going-green/comment-page-1/#comment-791 Jay Ehret Fri, 25 Jan 2008 13:00:34 +0000 http://brandandmarket.com/2008/01/25/marketing-with-a-rising-tide-going-green/#comment-791 I agree that "going green" is a trend. I wonder, however, if green is a trend more with marketers and CEO's than it is with consumers. Marketers like to hop on shiny, new bandwagons to prove they are hip on the latest trend. This, I believe, has resulted in a tidal wave of green marketing. In the process, many businesses have not paid attention to the validity you caution about in your blog. I agree that “going green” is a trend. I wonder, however, if green is a trend more with marketers and CEO’s than it is with consumers.

Marketers like to hop on shiny, new bandwagons to prove they are hip on the latest trend. This, I believe, has resulted in a tidal wave of green marketing. In the process, many businesses have not paid attention to the validity you caution about in your blog.

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