Do you have your online marketing activities mapped out for January? If not, take a look at this list and see if any of these might apply to you:
- Finish 2009 goals
- Update website with Title Tags and Hyperlinked Headlines
- Refresh sell sheets and pdfs with current address, phone number and website references
- Make plan for the 4 quarterly e newsletters for 2009: photos, articles and bonus give away
- Write a press release offering “5 tips to _____” with your specialty
- Repurpose the press release into an article
- Repurpose the article into a blog post
- Repurpose all three into a podcast interviewÂ
- Make 5 powerpoint pages – one for each tip
- Post the power point with the podcast as audio onto Slideshare.net
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{ 3 comments… read them below or add one }
GREAT LIST and I would add, repurpose each tip as a Tweet on Twitter. I’m finding that my new blog, http://www.makeorbreakmoments.com/blog is receiving far more traffic than prior blogging efforts all because of Twitter.
Okay, now I just have to come up with the FIVE THINGS.
Happy New year!
Deborah
Thanks for summarizing this to do list. If I just add a few “traditional” marketing actions – like speaking engagements, case studies, tradeshow graphics, seminars/webinars, distributor sell kits, etc…, I pretty much have my action plan for when I return back to work after a long holiday break.
Happy new year!
Kim
Deborah:
Great idea about repurposing each tip as a tweet on Twitter. (that’s kinda fun to say really fast!) I’ll work on that one!
Chris
Kim:
You are so right! Sometimes I get so carried away with web2.0 I forget to mention the basics of speaking, press releases, networking thank you notes, sampling and business cards that work like a brochure.
Thanks for the reminder and happy new year to you!
Chris