Comments on: Rebranding a Chrysler into a Nissan? Or more likely a Nissan into a Chrysler!

By: Chris Brown

Chris Brown — Sat, 23 Aug 2008 11:50:04 +0000

Ivana:
Good luck with your vehicle search and selection. It really is quite interesting to dig deeper into the research to find out who is working with various manufacturers. I’ve found that brand perception and identification is so strong between owners and their cars/trucks!
Chris

By: Ivana Taylor

Ivana Taylor — Mon, 11 Aug 2008 19:57:50 +0000

I used to drive an orange Aztec — that made me the laughing stock of Northeast Ohio (maybe it just seems that way) :)

But Chris – I loved that car. It’s a shame it had a bad brand image. It was a great deal, it got 26 miles per gallon and drove like a charm. Did I say I loved that car?

This time, I’m looking at other options and am finding it interesting at how many vehicles are not what they seem. My brother told me that a Mini Cooper was a BMW (I guess BMW bought them or something). The Pontiac Vibe and the Toyota Matrix are the same inside – but different perception and price based on who made it.

I’m still finding car shopping to be painful – I wish someone would be a car “broker” and just bring me any car of any brand that fits my criteria.

By: Robyn McMaster

Robyn McMaster — Sat, 09 Aug 2008 13:38:18 +0000

Hi Chris, when I put out a lot of dollars for a car the thing I want is quality. I had had some GM and Chrysler products in past and they let me down. My last purchase was a Toyota and I would be hard pressed to change at this point because I finally found the quality I want.

You can’t put a “wolf in sheep’s clothing,” though in this case it seems the other way around People soon see through it. What Chrysler needs to aim for is quality products.

Somehow that link you promised in your comment on my nature blog is not there, Chris, and I do not see a post on that here on your site. :-)