Blog is a funny word. Watch business people squint and squirm when you mention it.
It’s time to stop calling it a blog. My good friend Deborah Chaddock Brown said that she listened to an interview with Shel Holtz and David Meeriman Scott where the word blog got nasty reviews.
All believe (and me too!) that blogs are a crucial component of your marketing program and business communication. Some even say that ALL small businesses should have their websites on the WordPress platform.
But we’ve got to get rid of the word “BLOG”
How about:
- Online publication
- Virtual newsletter
- Online Realtime Feed
- Company news
What euphemisms do you use for your blog?
{ 3 comments… read them below or add one }
While I do blog now, I am not really keeping a log/diary (hence blog). Rather I use my regular postings to educate and inform. So, rather than “visit my blog” I should be saying “learn more about marketing and PR at …..”
Kathryn:
That works! I guess I do that as well… find out more at “Branding & Marketing”
Or in your case “Marketing and PR for Small Business“.
Thanks for leaving a comment!
Chris
Chris, now you have gone and done it! You have given me homework for the weekend. Very thought provoking, but I can see your point. The name “blog” is going the way of “business coach”. Time to change the terminology.