Comments on: Selling vs Telling. What’s the Difference Between Sales and Marketing? http://brandandmarket.com/selling-vs-telling-whats-the-difference-between-sales-and-marketing/ Branding and marketing information for business professionals Sat, 04 Feb 2012 12:04:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: dolamani sahu http://brandandmarket.com/selling-vs-telling-whats-the-difference-between-sales-and-marketing/comment-page-1/#comment-9638 dolamani sahu Wed, 19 Aug 2009 06:16:02 +0000 http://brandandmarket.com/?p=792#comment-9638 i think marketing and selling is much different, as marketing is all about customer satisfaction and customer delight, but selling is all about direct profit,, i think marketing and selling is much different, as marketing is all about customer satisfaction and customer delight, but selling is all about direct profit,,

]]> By: Ed Roach http://brandandmarket.com/selling-vs-telling-whats-the-difference-between-sales-and-marketing/comment-page-1/#comment-9069 Ed Roach Tue, 14 Apr 2009 02:59:34 +0000 http://brandandmarket.com/?p=792#comment-9069 Oops, I typed my name to fast in the above comment :) Getting late. Oops, I typed my name to fast in the above comment :) Getting late.

]]> By: Ed Ropach http://brandandmarket.com/selling-vs-telling-whats-the-difference-between-sales-and-marketing/comment-page-1/#comment-9068 Ed Ropach Tue, 14 Apr 2009 02:58:40 +0000 http://brandandmarket.com/?p=792#comment-9068 At a base level, I agree that Marketing is Telling and Sales is listening. While they are two separate disciplines, the trouble I have witnessed over the years is that marketing people have little respect for sales people. Often sales is never consulted with when developing marketing campaigns, when in fact they are a fabulous resource for the big idea. Sales are the folks on the front line who see the good and bad of the brand. When ever I am introduced to a new client, the first thing I discuss is the sales staff and what issues they may have with the marketing message. How many companies STILL only talk to sales after the campaign has launched to make them aware of what is being pushed out. My strategy is to include them in the process, to not only get their buy-in but to also validate that the strategy makes sense on the street. While they are listening to clients needs I love that they are also passionate of the brand message and positioning. Respect sales -they make you the money. At a base level, I agree that Marketing is Telling and Sales is listening. While they are two separate disciplines, the trouble I have witnessed over the years is that marketing people have little respect for sales people. Often sales is never consulted with when developing marketing campaigns, when in fact they are a fabulous resource for the big idea. Sales are the folks on the front line who see the good and bad of the brand.

When ever I am introduced to a new client, the first thing I discuss is the sales staff and what issues they may have with the marketing message. How many companies STILL only talk to sales after the campaign has launched to make them aware of what is being pushed out.

My strategy is to include them in the process, to not only get their buy-in but to also validate that the strategy makes sense on the street. While they are listening to clients needs I love that they are also passionate of the brand message and positioning. Respect sales -they make you the money.

]]> By: MT http://brandandmarket.com/selling-vs-telling-whats-the-difference-between-sales-and-marketing/comment-page-1/#comment-8930 MT Wed, 08 Apr 2009 21:24:05 +0000 http://brandandmarket.com/?p=792#comment-8930 "Do you agree? Marketing is about telling and sales is about listening?" I would think it's the opposite. Marketing is about listening and sales is about telling. But it can work in a three-fold communication pattern. Customers -> Sales: Sales is about listening to their customers. Sales -> Marketing: Sales is about telling Marketing and Marketing is about listening to Sales. Marketing -> Sales: Marketing is about telling Sales and Sales is about listening to Marketing. Sales -> Customers: Sales is about telling Customers. But overall, Marketing is about listening to Sales with what is needed/sells and then creating the copy/designs/materials that allow the Sales to tell. “Do you agree? Marketing is about telling and sales is about listening?”

I would think it’s the opposite. Marketing is about listening and sales is about telling. But it can work in a three-fold communication pattern.

Customers -> Sales: Sales is about listening to their customers.

Sales -> Marketing: Sales is about telling Marketing and Marketing is about listening to Sales.

Marketing -> Sales: Marketing is about telling Sales and Sales is about listening to Marketing.

Sales -> Customers: Sales is about telling Customers.

But overall, Marketing is about listening to Sales with what is needed/sells and then creating the copy/designs/materials that allow the Sales to tell.

]]> By: Iynkaran http://brandandmarket.com/selling-vs-telling-whats-the-difference-between-sales-and-marketing/comment-page-1/#comment-2629 Iynkaran Sun, 08 Feb 2009 13:32:38 +0000 http://brandandmarket.com/?p=792#comment-2629 Hi, I accept the fact that all we do in the business is to increase sales. But Marketing and sales are 2 different functions, for example in sales prompt advertising is a sales function and brand building advertising is a marketing function. In a business if you are only focusing on increasing sales your customers will forget the values of your company and try to find a company which gives values rather than just products. Hi,
I accept the fact that all we do in the business is to increase sales.
But Marketing and sales are 2 different functions, for example in sales prompt advertising is a sales function and brand building advertising is a marketing function.
In a business if you are only focusing on increasing sales your customers will forget the values of your company and try to find a company which gives values rather than just products.

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