Marketing with Tags is a hot new way to immediately connect with your people, your consumers, customers, and community. They look like the image on the right.
What Are TAGS?
If you like me, you’re still trying to figure out, what exactly are tags. Tags are a Mobile Bar Code.
Microsoft offers some software to read tags. You can enter your phone number to get your the Microsoft Tag Reader software that works on Windows Mobile, iPhone, Symbian, Blackberry, Android and J2ME phones here Or visit http://gettag.mobi from your mobile device. And more importantly for marketers, here’s the link to create tags.
You can use a tag to market a landing page for your service, a website that offers incentives for trial purchase (also known as a coupon) or even a fun video about your product!
Here are some questions that may be floating around in your head (because they are in mine):
- How would you use a tag?
- How many people have actually downloaded the iPhone tag app?
- When will software for Droid and Blackberry be ready?
- Will people really use their phones to interact with products, services and companies?
This next month, I’m going to learn what I can about tags and share it here. Are you interested in this new marketing tool? Let me know by leaving a comment.
{ 3 comments… read them below or add one }
The brave new world of Mobile 2D barcodes can be confusing, even to those of us who are considered “tech savvy”! Thanks for laying it out so well here Chris. For an interesting case example, take a look at my video on the subject: http://www.pmdpromo.com/pmd-promotion-windowposters-with-mobile-tag-technology/
I am very interested in Marketing Tags, particularly for service businesses. Look forward to your upcoming articles.
I noticed that Entertainment Weekly magazine is now publishing the tags in their magazine when they are announcing new movies. The fall movie line up issue has tags that lead readers to a video clip especially designed for the reader. Looks like we are just starting to see the use of this interactive tool. Thanks for all of the links to get started! Now I just have to upgrade from my rotary phone. :)