Comments on: Taking Baby Steps in Marketing: Or Eating the Elephant One Bite at a Time http://brandandmarket.com/taking-baby-steps-in-marketing-or-eating-the-elephant-one-bite-at-a-time/ Branding and marketing information for business professionals Sat, 04 Feb 2012 12:04:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kevin Dwinnell http://brandandmarket.com/taking-baby-steps-in-marketing-or-eating-the-elephant-one-bite-at-a-time/comment-page-1/#comment-2066 Kevin Dwinnell Tue, 14 Oct 2008 21:07:16 +0000 http://brandandmarket.com/?p=803#comment-2066 Nice little actionable list. Thanks. Nice little actionable list. Thanks.

]]> By: Chris Brown http://brandandmarket.com/taking-baby-steps-in-marketing-or-eating-the-elephant-one-bite-at-a-time/comment-page-1/#comment-2062 Chris Brown Tue, 14 Oct 2008 11:36:19 +0000 http://brandandmarket.com/?p=803#comment-2062 Norma: Thanks for jumping into the conversation! You are so right. There are lots of ways to invest in marketing more frugally. For example: <b>CoMarket with a "strategic partner"</b> who is trying to reach the same audience but doesn't compete with your products. (double your list, half the postage.) There are lots of others. We should start a checklist of alternatives... Chris Norma:
Thanks for jumping into the conversation!

You are so right. There are lots of ways to invest in marketing more frugally. For example: CoMarket with a “strategic partner” who is trying to reach the same audience but doesn’t compete with your products. (double your list, half the postage.)

There are lots of others. We should start a checklist of alternatives…
Chris

]]> By: Norma Rist http://brandandmarket.com/taking-baby-steps-in-marketing-or-eating-the-elephant-one-bite-at-a-time/comment-page-1/#comment-2061 Norma Rist Tue, 14 Oct 2008 01:42:33 +0000 http://brandandmarket.com/?p=803#comment-2061 Great article. Here are some of the tools that small business owners can implement to get results with a very small investment: <ul> <li>mail postcards to good prospects </li> <li>make a presentation to an audience of good prospects</li> <li>invite a prospect to lunch (or breakfast - it is cheaper)</li> <li>send a press release to media for each new hire, or make a big basket donation to your favorite non-profit's silent auction event.</li> </ul> Norma Rist Great article.

Here are some of the tools that small business owners can implement to get results with a very small investment:

  • mail postcards to good prospects
  • make a presentation to an audience of good prospects
  • invite a prospect to lunch (or breakfast – it is cheaper)
  • send a press release to media for each new hire, or make a big basket donation to your favorite non-profit’s silent auction event.

Norma Rist

]]>