Comments on: The Essense of Branding: Expectation and Promises http://brandandmarket.com/the-essense-of-branding-expectation-and-promises/ Branding and marketing information for business professionals Sat, 04 Feb 2012 12:04:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark True | Brand Warrior http://brandandmarket.com/the-essense-of-branding-expectation-and-promises/comment-page-1/#comment-9518 Mark True | Brand Warrior Wed, 15 Jul 2009 14:06:56 +0000 http://brandandmarket.com/?p=1999#comment-9518 Chris: Thanks for the mention. I couldn't agree more with your statement "the more simple you make it, the more effective the branding." Some people make that happen by spending millions...others just ask the tough questions, get brutally honest with themselves to discover what's truly different about them and then they hold everybody accountable to that difference. Easy to say....hard to do. -Mark True | Brand Warrior Chris:

Thanks for the mention.

I couldn’t agree more with your statement “the more simple you make it, the more effective the branding.” Some people make that happen by spending millions…others just ask the tough questions, get brutally honest with themselves to discover what’s truly different about them and then they hold everybody accountable to that difference.

Easy to say….hard to do.

-Mark True | Brand Warrior

]]> By: Caitln - BrandBucket http://brandandmarket.com/the-essense-of-branding-expectation-and-promises/comment-page-1/#comment-9513 Caitln - BrandBucket Mon, 13 Jul 2009 17:10:22 +0000 http://brandandmarket.com/?p=1999#comment-9513 Your exactly right, that name is crucial to building a brand with reputation. We try to create brands like that at brandbucket.com names you wouldnt normally thing of but are highly brandable. Kleenex doesnt seem like an amazing name to everyone, but its a brand that has taken over the tissue industry with funky new age way of spelling "clean X". Your exactly right, that name is crucial to building a brand with reputation. We try to create brands like that at brandbucket.com names you wouldnt normally thing of but are highly brandable. Kleenex doesnt seem like an amazing name to everyone, but its a brand that has taken over the tissue industry with funky new age way of spelling “clean X”.

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