Where did most of your leads come from in January? It’s the end of the month.
Take a few minutes today to look back at the month to summarize your leads. Did the phone ring with questions about your services? Get emails asking about your products? Your capabilities? Your pricing? Review your chart. Read more.
Depending on how many leads you have, take a minute to jot down the lead, where it came from (internet, catalog, brochure, networking, referral, etc) You’ll be glad you did at the end of the year when it’s time to recreate the budget. By tracing those leads now, you’ll know what worked and where to put your money!
Post the chart on a white board in a “semi public” place to help encourage accountability and competition.
Has your sales pipeline slowed to a drip? I know some business has stalled in this economy. Take a look at the key words that were searched to find your website. If someone was looking for your products or services… how would they find you? Work on your SEO so you don’t miss a lead.
Did you plant seeds in January? Network? Attend an industry event? Call your prospect list?
Now is the time to capture your January’s activity for better tracking and measurement.
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I definitely agree with you on this one. It took me a while to realize the value of tracking leads, but after I had my own enlightenment, I was able to save hundreds of dollars every month by focusing on drip marketing strategies that really work such as e-mails and newsletters.
Perry:
Being able to save money in marketing is great… especially when you track the results you get from your efforts, so you know you’re not cutting into the most effective part.
Thanks for sharing your insights!
Chris