I read with interest about University of Waterloo’s rebranding efforts and logo challenges. This Facebook page offers insights to the administrations views as well as links to the group of students and alumni opposing the new University of Waterloo logo.
One challenge that Higher Ed has with branding is that need to keep as many stakeholders as happy as possible. Administration, Alumni, Faculty, Students, Employees and the surrounding Community, just to name just a few!
Re-branding efforts can get watered down by a committee and the best intentions move into compromise.
What university has been successful in their rebranding efforts?
Other related posts:
Brand New: Will Waterloo Logo Survive?
Style Guides: One Key for Revamping the Marketing of a University
Too many stakeholders: Rebranding a University Name change at University of Missouri-Rolla
Rebranding Tradition vs Updating The Middlebury College Story
{ 1 comment… read it below or add one }
Shouldn’t universities have the best branding? Don’t they have the in-house ‘experts’ (marketing professors) who are shaping marketing minds of the future?
The fact that universities are poor marketers lends potent insight into the value of their marketing programs. Committees and bureaucracy cannot be an excuse as their alumni are out in the world dealing with the same issues every day. If anything, its speaks to the relevance of the topic area inside the coursework.