The backbone of a public relations program is the press release. I’m suggesting you use press releases to increase your Google page rank. First, measure your page rank. Download the Google Toolbar.
Then go to your website and look at the measurement tool to get your page rank.
Next, write a press release and include your website as part of the press release. Perhaps you are giving away free information and the reader needs to visit your website to get the information. “Ten Tips to Increase Your Page Rank with Google” for instance.
Then post the press release at the various press release sites. Send the press release to the traditional media like newspapers and magazines in your industry. When your press release is picked up, you get a link. The higher the PR (page rank) of the website that picks up your press release, the more it helps your PR (page rank) and helps your traditional PR (public relations) along the way.
For example: www.PRWeb.com has a page rank of 7. BusinessWire and PRNewswire each have a PR of 8. Some blogs even have have a decent page rank. When you comment on blogs that have a “no no follow” policy (like this one) your comment’s website will result as a link on this blog and will give you a link from a level 5 (as of today) website. Not too bad. The higher the page rank of the linking website, in theory, the better your link.
Why not have your press releases do double duty and help you with the SEO by including your company’s website address link in the press release??
{ 7 comments… read them below or add one }
Thanks for pointing this out. I’ll offer up one further step that is easy to do.
Linking to PRWeb releases that display a trackback link is going to provide a link back from the release page to your site. But know that the release owners will often vet these trackbacks and if they are not relevant or otherwise don’t pass muster with them, they may not be displayed. PRWeb has set up a proactive mechanism to filter trackback spam as well.
Thanks again for your post and advice.
Joe Beaulaurier
PRWeb
It’s amazing how few people in marketing understand page ranking. All too often the view is that “we just need to buy more AdWords.”
Good post!
As Bob pointed out, I definitely didn’t understand the role that press releases played in page rank and SEO.
One point to keep in mind is leverage this strategy while keeping SEO in mind. Knowing how to SEO your release – which keywords to use, where to add them in your release, and linking keywords to associate them with you website – will further help for organic searched.
Now your press release can do triple duty.
Hi:
Yes, that’s what is cool about press releases. We used to think of them as for the traditional media only — back in the day.
Now e-releases are great for helping with SEO. When my company does press releases for a client, we often mail the press release to their customers to help them stay abreast of the news. It helps the company stay top of mind which is great when you get your business from RFQs.
Chris
What scares me about press releases is the cost of these press releases.
Good Post, very interesting :)
very interestin indeed, i will follwo this one up!