Do you use KPI’s in your business?
Key Performance Indicators
What’s a KPI? It’s the number of things that you track that tells you that your business is … headed the right way or you need to do something to make the difference. In accounts receivable, a KPI would be number of days for collection and trying to make the number to go from 45 days to 30… or at least not heading toward 60 days.
We all know “what gets measured, gets managed better.”
What are your KPI’s for your Marketing? Some might be:
- Website traffic
- Ranking in Google for certain keyword phrases
- Phone inquiries
- Trade show leads
- Press Release circulation impressions
- Press Release column inch totals
- Advertising impressions
What do you track for your business and how are you trying to improve it in 2008?
{ 3 comments… read them below or add one }
Chris, a good tool, like KPI, is key to assessing your rating a year ago compared to today. If you’re flat, by looking at all the components you list here, you can see at least one or two areas to focus on more.
Thanks for your continued quest to bring great tools to readers! :-)
Robyn – You’re so right. Just gathering data and setting goals isn’t enough — you’ve got to go back and compare!
Thanks for taking the time to comment.
Chris
Thanks Chris, it is so true.
Another indicator for my business is “refund rates” and number of “support tickets”… which I adapted from James D. Brausch’s teachings… beause after all, if you marketing is good, you will have happier customers.