When you exhibit your company’s products and services at the annual trade show for your industry, you don’t want to forget anything! Trade shows are filled with details.
Trade shows are a golden opportunity to make an impression on your target market. With experience and preparation, you can make a GREAT impression.
Download and print this PDF for a handy checklist for Marketing your Business at a Trade Show to help make your experience cost effective and relatively stress free.
After 14 years of Toy Fair trade shows and helping clients at the 7 or 8 years of the American Pet Products Manufacturers Association trade show, the hardware show, the RVIA show, and other shows, I have had my share of “war stories,” My best advice: prepare and plan. It’s the best way to save money and have a good show that drives business.
Do you have trade show advice to share?
{ 5 comments… read them below or add one }
very thorough checklist.
You should also remind exhibitors to offer some logoed item that relates to their business that is a useful product.
Hello Chris,
I like your checklist of things to bring to the show. There are so many small, but ultimately important details, that a checklist really helps.
Similarly, I made a short checklist on my blog of the main activities you need to complete t0 succeed at trade shows:
http://www.skylinetradeshowtips.com/the-ultimate-concise-trade-show-checklist/
Thanks for your list!
Michael Thimmesch
Skyline Trade Show Tips
Thank you for sharing your link with us.
Hi Chris,
I realize this post is several years old, but I was wondering if you had any helpful advice for greeters. I am trying to expand my company’s radius and I’ve taken it upon myself to create a new brochure, business cards, magnets, and other take-away items and have packaged them up to hand out to potential customers during cold-calls. Some are very responsive and some aren’t. Is there a way I can increase my effectiveness?
Thanks!
Here’s an article that gives some good advice to novice trade show exhibitors
http://www.megaprint.com/tradeshowprimer.php