Viral Marketing

The basic tool in a Public Relations campaign is the press release. Getting the word out and building awareness, right!?! With all the methods and means of distribution and tracking available to marketing and branding professionals, time and effectiveness can

How many of us have been charged with making something “big… really big” and how to make the campaign catch on in a grass roots way? Most recently the huge success of the Ice Bucket Challenge has marketers everywhere trying

If you participate in Facebook, there is no escaping all the buckets of water dumping over people’s heads. Some have raised concerns about the wasting of water. But today I found really interesting thoughts on the Ice Bucket Challenge from