There is no silver bullet. That’s what I hear. That’s what I say. But now I’m thinking I may have found it.
Recently Ralph Cutcher of Brick House Partners shared an insight with me that might actually qualify as THE SILVER BULLET of strategic marketing. Ralph and I met because worked together, but separately (for the same company, just not at the same time.) This is from an email he sent me:
“I was recently talking with a good friend who I often use as a sounding board. We were discussing Brick House Partners plans for 2009 and I got carried away telling him all the great strategies revealed in our business plan. He listened and then said: “Ralph, I think the strategy you need this year is scratch harder! Do it against your business’ vision and values, but just scratch harder”. My translation is: Work 10% harder in a focused manner. I believe his advice is good for many businesses this year.”
Good advice, Ralph!!
But after I started thinking about it… simply working harder isn’t going to make 2009 a banner year… It’s going to take having the right people in the right place as well. (Doesn’t that sound like bus analogy from Good to Great by Jim Collins?) But I think it’s right.
Just working harder isn’t enough. But it is very very important. I bet Ralph would agree since he’s involved in getting the right fit to happen in companies during the hiring process.
Â In 2009 things are more competitive than ever before in the marketing world. Brick House Partners is a boutique marketing & advertising focused search firm that connects companies and great marketing/advertising talent based on fit.
Creative Commons image courtesy Flickr member MonkeyC.net
2 thoughts on “What’s the “Silver Bullet” to Strategic Marketing?”
With due respect, working harder sounds good, and it’s what you’ll do absent a strategy, but it isn’t really a strategy.
The best definition of strategy I ever heard came to me via Foundation VC Bill Elmore:
The purpose of strategy is to make winning easier.
It means that for a level of performance, you don’t have to work harder, but if you do, you get even more return.
Now that’s more like what strategy ought to do for you!
I remember working with a guy who told me:
“You’ve got to work smarter, not harder.”
That was 20 years ago and I think it still rings true, however you need both…
Being smart & clever just isn’t enough, you’ve got to get up and do it over and over again to make it work.
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