Alphabet becomes Google’s Holding Company

Brand, Branding, Marketing, Rebranding

Alphabet logoGoogle is going thru a branding and rebranding of sorts with the formation of a new holding company called Alphabet. Read all about it at ABC.xyc

Interesting name and logo, right?

We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search! We also like that it means alpha‑bet (Alpha is investment return above benchmark), which we strive for!

Plain. Red. Simple.

Sergey Brin and Larry Page will head Alphabet and Sundar Pichai will become the CEO of Google. Susan Wojcicki continues as the CEO of YouTube.

 

UPDATE (8-12/2015): BMW owns Alphabet.com.