Happy New Year to all.
Today is my first day back into the office since the holidays and I’m getting organized. I’ve been reviewing my marketing action plans - not so much for my clients - but instead for my own business.
It’s easy to forget about marketing my consulting business when I’m focused on doing the marketing and branding work for the clients.
Each quarter has 3 months, so I’m planning to do one of each of these in each of the quarters:
- Press release
- Speaking engagement
On Friday, I am speaking in Akron about my experiences in writing and publishing my book: Simple Steps, Big Results. I really have not done a lot to promote the book since it was first published because about that same time there were a lot of changes in my business. Perhaps that will change in 2017!
Even after 19 years of business, I still find it the most difficult to promote my company, my services and myself.
I find it much easier to focus on a client;s business!
At the end of 2016, I made it a habit to attend one networking event each week and talk with someone I don’t know. While I’m not an introvert, I find it much harder to talk with people I don’t really know. There is such a familiarity in sitting near someone you know and having a conversation with them. Getting out of my comfort zone is a key to growth.
I want to continue that into the new year.
As we usher in 2017, here are a couple of links that I have found interesting and helpful. I imagine my branding and marketing friends will also enjoy these:
How to make sure that your business shows up on the GPS maps: From INC magazine, written by Anita Campbell from Small Business Trends. Colors in Marketing: Also from Small Business Trends.
What are you reading that has helped with your marketing? What are you working on in 2017? Are you working on a new action plan for your branding and marketing?
Let me know by leaving a comment below.