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Evaluating a Logo with Your Graphic Designer

Are you working on your logo with your graphic designer? It doesn’t have to be a frustrating process. Many thoughts go into a logo treatment. Sometimes developing a logo may seem so simple, but once you start thinking about it,

Chris Brown Monday, May 7, 2018Monday, May 7, 2018 Brand, Branding, Rebranding Read more

What’s the Difference Between Branding and Marketing?

In talking with a business owner the other day, the question came up: “What’s the difference between branding and marketing?” In my opinion the two concepts are intertwined and dependent on each other. Branding and marketing are very connected. It’s

Chris Brown Tuesday, August 29, 2017 Brand, Branding, Marketing, Rebranding, strategy, tactics Read more

Portraying Advertising, Marketing as the Bad Guys

I just watched the 4 minute Chipotle animation that launches their new marketing strategy.  It was just posted about 2 months ago and has 7 million views. After a week, it had 4 million views. It’s about business competitors trying

Chris Brown Saturday, September 3, 2016Saturday, September 3, 2016 Brand, Marketing, Video Marketing Read more

Food Marketing versus New Year’s Resolution

Today is the last day of 2015. Tomorrow morning many people will wake up with a New Year’s Resolution to lose weight. Since 2007 I’ve been working on getting more healthy. I started this blog in 2006 and “coincidentally” gained

Chris Brown Thursday, December 31, 2015 Blogging, Brand, Branding, Marketing Read more

Pantone’s 2016 Color of the Year

As a marketing professional, I like to follow trends and color is certainly important in marketing. So I subscribe to Pantone’s email and look forward to learning about their new color announcement each year. This past week the 2016 color

Chris Brown Tuesday, December 15, 2015Tuesday, May 10, 2016 Brand, Branding, Marketing, Rebranding Read more
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Blogoversary: 02/06/2006.

Latest Posts

  • Measuring Social Media’s Impact on the Bottom Line Wednesday, August 22, 2018
  • Taking Stock of Your Marketing Calendar Monday, June 25, 2018
  • Will You Be Keeping Your Google Analytic Records After Friday? Thursday, May 24, 2018
  • Evaluating a Logo with Your Graphic Designer Monday, May 7, 2018
  • Market a Charitable Event with a Press Release Saturday, March 10, 2018

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