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Pantone’s 2016 Color of the Year

As a marketing professional, I like to follow trends and color is certainly important in marketing. So I subscribe to Pantone’s email and look forward to learning about their new color announcement each year. This past week the 2016 color

Chris Brown Tuesday, December 15, 2015Tuesday, May 10, 2016 Brand, Branding, Marketing, Rebranding Read more

Minorities are Becoming the Majority of the United States Demographics

Here’s a riddle.  When is the minority, the majority? I’ve written about the boomers as the huge demographic impacting the US consumer spending. For many years, the focus of many consumer marketers was on the baby boomer generation. Don’t get

Chris Brown Tuesday, November 3, 2015Tuesday, November 3, 2015 Brand, Branding, Marketing Read more

Alphabet becomes Google’s Holding Company

Google is going thru a branding and rebranding of sorts with the formation of a new holding company called Alphabet. Read all about it at ABC.xyc Interesting name and logo, right? We liked the name Alphabet because it means a

Chris Brown Tuesday, August 11, 2015Wednesday, September 9, 2015 Brand, Branding, Marketing, Rebranding Read more

The Secret of Creating a Great Brand Name

Although this was written for  creating a strong brand name for a new drug, the premise is true for any new great brand name: A great drug name needs to be memorable. It needs to be easy to say. It

Chris Brown Monday, November 24, 2014 Brand, Branding, Marketing, Rebranding Read more

How do You Go About Branding and Marketing a City, County or State?

How important is it that people know about your city, county or state? Test yourself on your ability to name the 50 states here. I think you’ll agree that the scores make it apparent which ones invest in branding and

Chris Brown Monday, August 25, 2014Monday, August 25, 2014 Brand, Branding, Marketing, strategy Read more
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