This index of first quarter 2012 from Vistage tracks the confidence level of CEOS and small business owners against the GDP YOY (Gross Domestic Product Year over Year.)
If you’re finding it more difficult to generate leads and close proposals, looking at the CEO Confidence level survey (from March 2012) you probably aren’t alone.
It’s summer and people are on vacation. It’s an election year. There are always excuses, right?
Some people believe that the advantage for business owners who market when the economy is uncertain: their business stays top of mind among the customers who are searching for their products and services — and when the economy does stabilize, more customers are ready to buy the goods and services over that of your competition.
What do you think? Is it time to grab market share? Or is it time to pull back? Leave a comment below.