Can Marketing Help to Generate Leads Even in an Uncertain Economy?

Source: Vistage CEO Confidence Index — Q2 2012

This index of first quarter 2012 from Vistage tracks the confidence level of CEOS and small business owners against the GDP YOY (Gross Domestic Product Year over Year.)

If you’re finding it more difficult to generate leads and close proposals, looking at the CEO Confidence level survey (from March 2012) you probably aren’t alone.

It’s summer and people are on vacation. It’s an election year. There are always excuses, right?

Some people believe that the advantage for business owners who market when the economy is uncertain: their business stays top of mind among the customers who are searching for their products and services — and when the economy does stabilize, more customers are ready to buy the goods and services over that of your competition.

What do you think? Is it time to grab market share? Or is it time to pull back? Leave a comment below.

Author: Chris Brown

Business owner operating a marketing consulting firm. Online Publisher. Keynote Speaker.

4 thoughts on “Can Marketing Help to Generate Leads Even in an Uncertain Economy?”

  1. Move forward, but be very very careful. Keep marketing, but watch every penny spent. Business is changing rapidly in today’s world, and has changed dramatically in the last five years. Tread lightly.

  2. I think internet marketing can help in generating marketing leading. We need to keep doing marketing, for this we need to select the right marketing consulting firm which help in generating marketing leads.

    Editors note: I took out the hyperlink that they put into this comment because I got the distinct impression the only reason Addy left a comment was for the back link. - CB

  3. if you cant market a product, its as good as not for sale. But in the world of recession. successful marketing can ensue, both are not that relative.

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