Branding Archives - Page 2 of 41 - Branding and Marketing

Portraying Advertising, Marketing as the Bad Guys

I just watched the 4 minute Chipotle animation that launches their new marketing strategy. It was just posted about 2 months ago and has 7 million views. After a week, it had 4 million views. It’s about business competitors trying

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Marketing and Branding can be a Thousand Little Things - But It Goes Beyond That!

Often when I talk about making a difference with your marketing, it’s focused on the BIG PICTURE. Going after the right target market. Finding a strong compelling message that repeatable and memorable. Using cost effective media that helps to influences

The 4 P’s vs the 4 M’s of Marketing

In the early marketing courses in college, they teach the 4 P’s of marketing: Product, Price, Place, and Promotion. I believe that the 4 M’s in marketing plan are a better place to focus. Market - who your target customer

Uber with a New Logo Redesign

Uber’s new logo redesign has left me more confused about their positioning. They updated their logo by creating two new ones: one for drivers and one for passengers. And plan to use it with different colors for different countries… 68