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Branding and Marketing

Branding

Portraying Advertising, Marketing as the Bad Guys

I just watched the 4 minute Chipotle animation that launches their new marketing strategy.  It was just posted about 2 months ago and has 7 million views. After a week, it had 4 million views. It’s about business competitors trying

Chris Brown Saturday, September 3, 2016Saturday, September 3, 2016 Brand, Marketing, Video Marketing Read more

Marketing and Branding can be a Thousand Little Things - But It Goes Beyond That!

Often when I talk about making a difference with your marketing, it’s focused on the BIG PICTURE. Going after the right target market. Finding a strong compelling message that repeatable and memorable. Using cost effective media that helps to influences

Chris Brown Tuesday, June 28, 2016Wednesday, July 6, 2016 Branding, Marketing, Video Marketing Read more

Instagram Launches a New Logo

Instagram announced a new logo recently.  I’m wondering where all marketers will be scrambling to make the adjustments. Is it shown on any of your printed material? (Hope not!) Do you use a list of social media icons linked to

Chris Brown Friday, May 13, 2016Friday, May 13, 2016 Branding, Marketing, Rebranding, social media marketing Read more

The 4 P’s vs the 4 M’s of Marketing

In the early marketing courses in college, they teach the 4 P’s of marketing: Product, Price, Place, and Promotion. I believe that the 4 M’s in marketing plan are a better place to focus. Market - who your target customer

Chris Brown Wednesday, April 13, 2016Wednesday, April 13, 2016 Branding, Marketing, strategy Read more

Uber with a New Logo Redesign

Uber’s new logo redesign has left me more confused about their positioning. They updated their logo by creating two new ones: one for drivers and one for passengers. And plan to use it with different colors for different countries… 68

Chris Brown Wednesday, February 3, 2016 Branding, Rebranding Read more
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Blogoversary: 02/06/2006.

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