Branding Archives - Page 3 of 41 - Branding and Marketing

Uber with a New Logo Redesign

Uber’s new logo redesign has left me more confused about their positioning. They updated their logo by creating two new ones: one for drivers and one for passengers. And plan to use it with different colors for different countries… 68

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Food Marketing versus New Year’s Resolution

Today is the last day of 2015. Tomorrow morning many people will wake up with a New Year’s Resolution to lose weight. Since 2007 I’ve been working on getting more healthy. I started this blog in 2006 and “coincidentally” gained

Pantone’s 2016 Color of the Year

As a marketing professional, I like to follow trends and color is certainly important in marketing. So I subscribe to Pantone’s email and look forward to learning about their new color announcement each year. This past week the 2016 color

Minorities are Becoming the Majority of the United States Demographics

Here’s a riddle. When is the minority, the majority? I’ve written about the boomers as the huge demographic impacting the US consumer spending. For many years, the focus of many consumer marketers was on the baby boomer generation. Don’t get

What Does Your Meta Description Say About Your Company?

If you are a marketing professional in charge of the branding and marketing messages for your company, you’re probably acutely aware what your meta description says about your company. You probably argued various versions with the “powers that be” and