Do you struggle to determine the impact of Social Media? You’re not alone! Many business professionals feel that they need a social media presence, but really are not sure how to figure out what to budget toward it, or measure
Taking Stock of Your Marketing Calendar
We are almost halfway through 2018. Are you on track with your marketing calendar? Marketing activities should have been set up to support your sales goals. What worked during the first half? What didn’t? If you haven’t done your measurement
Will You Be Keeping Your Google Analytic Records After Friday?
Google Analytics: Since you are interested in marketing (I am assuming, since you a reading this article), you probably are aware of the GDPR privacy rules that go into effect on May 25, 2018. If you use Google Analytics, you’ll
Market a Charitable Event with a Press Release
How to market a charitable event with a press release Many companies are involved in sponsoring programs that help to improve things - whether it is funding disease research, building housing or providing toys/services for others less fortunate. Are you
12 Years Blog-a-versary!
Happy blog-a-versary to Branding & Marketing! How could it be 12 years have gone by for this blog? February 2006 was a long time ago. My first blog post was about the caveman FedEx Super Bowl ad. I enjoy watching