Maintaining a Sales Pipeline during a Crisis

While the fear, uncertainty and doubt of the beginning stages of the COVID-19 pandemic are underway here in the United States, business professionals who are responsible for the sales and marketing of their companies are wondering how to maintain their sales pipeline.

Life and death decisions are always more important in times like these. In-person meetings, event marketing, and the economy take a different priority.

There are things that professionals can do to maintain their business sales pipeline during this uncertain time.

  • Working remotely from home
  • Communicate with customers
  • Communicate with employees
  • Maintain perspective
  • Build relationships and alliances where you have capabilities and others have needs
  • Make use of technology when it makes sense: Zoom, Skype

Depending on your products and services, it may not be an opportune time to communicate and your time would be better spent preparing for two, three months from now.

Training: Not sure how to use the technology? offers some very helpful videos. Many libraries have purchased a subscription to Lynda that you can access with your library card.

Regroup on business development: Time to work on refreshing your marketing materials, website, and more during these changing times. Now that your business travel has been curtailed, use the time to revise your planning and materials as needed.


Mobile Friendly Websites

mobile friendly Google search results starts todayWe know that today’s the day for Google’s new analytics to kick in for their search results on mobile devices. Is your site mobile friendly? Click here to find out now.

If it is not, don’t feel bad, even some of the largest companies in the world don’t (or didn’t when this article was written just last Wednesday) have their act together yet.

Some folks I’ve talked to say “no problem, I’m on WordPress”, but just having your website set up on WordPress is not enough, you must make sure it’s mobile friendly!

If you think your customers find you or check your company out during a board discussion, better make this a top priority to get started now.

New Technologies Improve Marketing Products and Services

This past week I was impressed with two new technologies that makes marketing a new product or service better.

3-D Printing:
This 3-D printing looks like it is going to change a lot of things. Shipping is less than $7 and anyone can become a product designer by uploading their drawing. Very affordable one off prototypes at less than $2 per cm2 for most materials which you could probably source from places similar to if you’re creating electronics.

The on demand industry changed self published books… In my opinion, this is going to change a lot more. Check out the apps with this link to Shapeways, the 3D printing marketplace and community where you can make your ideas real with 3D printing. This knocks out a giant barrier to entry for new products.

Have you tried this yet? If you have, please let me know how it worked out…

Augumented Reality:
The other day in the office we were talking about using NFC and augmented reality in marketing to explain complex engineering models or value propositions.

Found this video on YouTube showing a new Bert & Ernie toy that uses augmented reality. Sesame Street Augmented Reality Dolls Take AR to the Next Level.

To view the augmented reality from the toy, you just need a tablet or smartphone app.

Are you using any augmented reality campaigns in your marketing programs?