How to Use LinkedIn for Networking, Building Business and Career Development

Special thanks to Bob Coppenhaver, a Strategic Marketing & Product Management expert who shared this PowerPoint in January 2009 at the Greater Cleveland Society for Association Executives (GCSAE) meeting.

He developed a great presentation about how to use LinkedIn for networking, building your business and career development.

It may give you a birds eye view about how to better use LinkedIn for building relationships with business professionals.

How do you currently use LinkedIn?

  • Do you have your profile on line?
  • Have you answered a question in your field of expertise?
  • Did you send invitations to link with former collegues?
  • Have you forwarded an introduction from one business associate to another?
  • Have you searched the company profiles for ones that match your target company profile?
  • Do you know how to look inside companies to find someone who one of your contacts already knows and can introduce you to?

Making connections on LinkedIn is effective because you can do some research before sending that original email or picking up the phone for calling someone.

Author: Chris Brown

Business owner operating a marketing consulting firm. Online Publisher. Keynote Speaker.

3 thoughts on “How to Use LinkedIn for Networking, Building Business and Career Development”

  1. Hey Chris,
    This couldn’t have come at a better time. I actually asked ON LinkedIn about this very subject. Most of the answers I got were: “Ask and Answer Questions” and Join Like-minded “Groups”.
    Thanks, you seem to come up with just the right article at the right time for me, like you read my mind (or live in my computer, like Liz).

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