Cingular’s little orange guy flys around the AT&T blue stripped world in one of the first commercials in the Rebranding effort.

Thanks to adverlicio.us for the heads up.

Technorati Tags:Rebranding, AT&T, , Branding, Cingular

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Rebranding: AT&T and Cingular

3 thoughts on “Rebranding: AT&T and Cingular”

  • adverlicious
    Tuesday, January 23, 2007 at 3:01 am
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    Thanks for the link, Chris!

    For those aren’t familiar with us, adverlicio.us is a global archive of online advertising. We collect, categorize, and tag thousands of ads for research, discussion, and inspiration.

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  • Patrick Schaber
    Tuesday, January 23, 2007 at 3:11 am
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    Chris - what did you think of their rebranding effort? That’s a tough situation because AT&T has a stigma of being “old school” while Cingular is more “hip”. I’ll have to see more of their print and online media announcing the merger before judging it.

  • Chris Brown
    Tuesday, January 23, 2007 at 11:52 am
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    I think the Cingular guy is cute and even the competition uses the orange color to identify Cingular. Cingular is WAY more hip.

    But from a rebranding effort, I think so far they’re doing a good job. Bringing both logos into one place helps consumers see the connection. That’s a positive.

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