Tips for Getting Started with a Company Blog

Just this past week two different people have asked me: How do I get started blogging? Do you have any resources to share? If marketing has moved into the Web 2.0, how do I establish the conversation? What’s the best way to brand my company on the internet with a blog?

A company blog should look professional as it is meant to represent you and your business. For this reason, you may want to enlist the help of professional web design melbourne agencies to help you craft something that epitomizes what you stand for. Aesthetics are key and if you don’t nail the look and feel of your website, you could drive away potential visitors to your site as they may think that it appears either unprofessional or half-hearted. Remember, visitors can translate into future customers so impressing them is the goal!

I am happy to share resources. If you know of others, please leave a comment to help others who are learning.

Here’s some resources to get started:

  • Mike Sansone at has a wealth of information. I especially like his glossary of terms.
  • Dawud Miracle: one of the most helpful guys out there in blogosphere. Healthy Web Design is his company and he’s also sharing the platform at Wendy Piersall’s Sparkplugging site for blogging from home parents.
  • Yaro’s videos at tells how to buy a domain, set up a host, link your domain to the host and install WordPress software into the site. Videos are about 6 minutes long and easy to understand — even for a beginner.
  • Chris Garrett has a great planning tool for writing — see his visual below.
  • Chris Garrett

Next time, I’ll write a post with resources on HOW to write for your company… it’s much different than a personal journal type blog or a regular company website.

If you have an interest in learning more about this… or if your blog focuses on company blog writing, please leave a comment! Thanks! Meanwhile, for those in the USA — have a great memorial day weekend!

Author: Chris Brown

Business owner operating a marketing consulting firm. Online Publisher. Keynote Speaker.

2 thoughts on “Tips for Getting Started with a Company Blog”

  1. Chris,
    I would also recommend CopyBlogger for new and existing bloggers. Down the right side of his blog he has links to articles, many of which help bloggers increase their audience.

    One of the hurdles of blogging is overcoming the feeling that you are writing and no one is listening. Brian Clark of Copyblogger has an award winning blog and offers great suggestions, resources and advice.

    Take care.

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